Porter Consulting Foodservice Planning & Design

Foodservice Management Consulting & Design Market Research

The key to a successful dining program is understanding your customers’ eating habits and preferences and then using this feedback to create venues, menu selections and services that meet and/or exceed their needs. But many organizations don’t have the time or resources to conduct in-depth foodservice market research on a regular basis.

Our team can help you gain a more thorough understanding for your customers’ current eating and dining habits through a variety of proven foodservice market research tools. We are disciplined, attentive and deliberate regarding the collection of qualitative and quantitative market research data and we use this data to provide you and your organization with an in-depth market analysis as well as to identify new opportunities to increase meal plan participation, customer satisfaction and revenues.

We are aware that every college and university campus is culturally diverse and unique and that what works on one campus may not on another. Our zero-based approach assures independent observations, findings, and recommendations that are in your best interest.

Porter Khouw Consulting offers the following foodservice market research services:

  • Focus groups
  • Personal Interviews
  • Intercept Interviews
  • Web-based Surveys
  • Market Analysis
  • Competitive Analysis
  • Meal Plan Analysis
  • Branding Analysis
  • Benchmarking
Market Research Org Chart Market Research Graph
Projects & References

Brigham Young University Idaho
College of Saint Benedict
Concordia College
Ferris State University
Johns Hopkins Health Systems
Montcalm Community College
St. Bonaventure University
San Jose State University
SUNY Cortland
University of Colorado Boulder
University of Richmond
University of New Hampshire
Wellesley College

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P.O. Box 4028 | Crofton, MD 21114-1410 | P: 410.451.3617 | F: 410.451.3619 | email
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